Friday, September 16, 2011

EU Anti-smoking Marathon

The EX Smokers Are Unstoppable campaign aims to emphasize the life-changing benefits of giving up smoking. The campaign wants to encourage and assist people to quit. Moving towards a SMOKE-FREE EUROPE

Tobacco is the single largest cause of avoidable death in the EU. The "Ex-smokers are Unstoppable" campaign aims to emphasize the life-changing benefits of giving up smoking. The campaign wants to encourage and assist people to quit with the help of iCoach, a free online health coach, hoping to ensure that up-and-coming generations live long and healthy lives in a smoke-free Europe.

“Ex-smokers are Unstoppable” is a three-year awareness raising campaign promoted by the European Commission. The campaign provides smokers with motivation to quit and - very importantly - with practical assistance at www.exsmokers.eu. The campaign highlights ex-smokers as inspiring individuals and role models who encourage current smokers to quit.

Benefits:
• Free – you can’t argue with that!
• It works – more than 30% who start the program quit smoking
• For everyone – even for smokers that are not quite ready to quit
• For you – adapts to your needs, your time, and your goals • Friends – speak to people like you and get support from a dedicated community
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